The one rule: describe what the product is, how it was made and how it was tested. Never talk about what it does to a person. Everything Novus sells is for laboratory research use only.
Approved affiliates get the downloadable guide, logo pack and ready-to-post captions on their affiliate dashboard. Apply to join →
1. Say this. Never say this.
✓ You can say
Name & amount
“KPV 10mg — a synthetic peptide research compound.”
Purity with proof
“Purity per the published lot COA.” (Only quote numbers shown on that lot’s COA.)
Who tested it
“Third-party tested by an independent US lab.”
Sourcing
“US-sourced · Vialed & third-party tested in the USA.”
Service
“Ships in 1–3 business days. Free shipping on $150+.”
Your offer
“Code JANESAVES takes 10% off your order.” + #ad
Who it’s for
“For laboratory research use only. 21+.”
✕ Never say
Medical claims
treats, cures, heals, prevents, repairs, relieves, “for injuries,” “for joint pain,” “for diabetes”
Results in a body
weight loss, fat loss, muscle, anti-aging, skin, sleep, energy, recovery, libido, “feel the difference”
Dosing & use
dose, dosage, mg per day, once weekly, cycle, stack, protocol, “how to use,” inject, mix, reconstitute, calculators
Testimonials
“my results,” “down 20 lbs,” before/after photos, progress pics, customer body stories
Drug names
Ozempic, Wegovy, Mounjaro, Zepbound, “generic semaglutide,” “same as,” “better than,” “compounded”
Approval & safety
FDA approved, clinically proven, doctor recommended, safe, no side effects, prescription, pharmacy
Code names and emojis don’t protect you. Calling a compound by a nickname doesn’t change what a post means, and “studies show…” is still a human claim.
2. Using the Novus logo
- Use the logo files exactly as supplied in the logo pack — don’t screenshot, redraw, stretch, recolor, rotate or add effects.
- Light-tagline logo on dark backgrounds; dark-tagline logo on white.
- Keep clear space around it at least the height of the “N,” and never show it smaller than 120 px wide.
- Never put it on a busy background or add text or claims to it.
- Don’t use “Novus” in your own handle, page name, domain or ad account, and never present yourself as Novus staff — say “Novus Peptides affiliate.”
See the full do’s and don’ts with examples in the downloadable guide.
3. Always disclose
Tag @Novus_Peptide_Labs (our official Instagram) in every post that mentions Novus. Disclose your relationship every time you mention Novus — with or without a link or code, and when you received free product. Put it at the start of the caption and on screen, say it out loud in videos and stories, and repeat it during live streams — for example “#ad — I earn a commission if you use my code.” A hidden #sp, a bio-only mention or “link in bio” alone is not enough. On video, say it and show it.
4. Caption rewrites
| ✕ Never | ✓ Write instead |
|---|---|
| “Down 12 lbs this month 🔥” | “New lot just landed. Third-party tested, COA in bio.” |
| “My healing stack for my knee” | “Every vial ships with its lab report. Link in bio.” |
| “Use my code for your first dose” | “Code JANESAVES takes 10% off your order.” |
| “Better than the stuff at the pharmacy” | “Third-party tested by an independent US lab — COA on the product page.” |
| “Dosage: 250mcg twice daily” | Delete it. There is no compliant version. |
| “Ready for your next cycle?” | “Restock alert — your favorites are back in stock.” |
| “The research version of Ozempic” | Delete it. Never mention or compare to a drug. |
5. Hashtags
Use: #researchpeptides #labtested #thirdpartytested #coa #researchuseonly #usavialed #restock
Never: #weightloss #fatloss #glp1 #ozempic #semaglutide #peptidestack #healing #antiaging #gains #beforeandafter
6. Before you post
- No body, health, weight, appearance, sleep, energy or recovery words — including in comments you reply to
- No doses, mixing, injecting, “how to use,” stacks, cycles or protocols
- No drug names and no comparisons
- No personal results, before/afters or testimonials
- “#ad” or “I earn a commission” is visible on every mention (on screen and spoken in videos)
- “Research use only” is in the caption or on screen
- Logo used as supplied
- Only approved statements — or you have our written OK
- @Novus_Peptide_Labs is tagged
- Not aimed at anyone under 21
New claims need approval first. Stick to the approved statements and captions. For anything else about products, quality, testing or origin, email the draft to connect@novuspeptides.com and wait for our written OK before posting. These rules apply to comments, DMs, lives, stories and private groups too. If we ask you to edit or remove something, do it within 24 hours; anything that breaks the rules must come down immediately. This guide is part of the Affiliate Terms & Conditions.